{"id":471,"date":"2026-06-14T10:13:07","date_gmt":"2026-06-14T06:43:07","guid":{"rendered":"https:\/\/choobdaniel.ir\/%d8%af%d8%b1%d8%a8%d8%a7%d8%b1%d9%87-%d9%85%d8%a7\/"},"modified":"2026-07-14T14:10:00","modified_gmt":"2026-07-14T10:40:00","slug":"about-us","status":"publish","type":"page","link":"https:\/\/choobdaniel.ir\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"471\" class=\"elementor elementor-471 elementor-236\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d81176e e-con-full e-flex e-con e-parent\" data-id=\"d81176e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4663f52 elementor-widget elementor-widget-html\" data-id=\"4663f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"lux-about-hero\">\r\n  <style>\r\n    \/* ========== Consistent Variables ========== *\/\r\n    :root {\r\n      --lux-about-text-primary: #1d1b1a;\r\n      --lux-about-text-secondary: #3e3e4a;\r\n      --lux-about-bg: #f5f0e8;\r\n      --lux-about-accent: #d8bd84;\r\n      --lux-about-border: rgba(29, 27, 26, 0.08);\r\n      --lux-about-card-bg: #ffffff;\r\n    }\r\n    body {\r\n      --lux-about-text-primary: var(--text-primary, #1d1b1a);\r\n      --lux-about-text-secondary: var(--text-secondary, #3e3e4a);\r\n      --lux-about-bg: var(--lux-bg, #f5f0e8);\r\n      --lux-about-accent: var(--lux-accent, #d8bd84);\r\n      --lux-about-border: var(--lux-border, rgba(29, 27, 26, 0.08));\r\n      --lux-about-card-bg: var(--bg-submenu, #ffffff);\r\n    }\r\n    body.dark-mode {\r\n      --lux-about-text-primary: var(--text-primary, #ffffff);\r\n      --lux-about-text-secondary: var(--text-secondary, #e0e0e0);\r\n      --lux-about-bg: var(--lux-bg, #0a0a0a);\r\n      --lux-about-accent: var(--lux-accent, #d8bd84);\r\n      --lux-about-border: var(--lux-border, rgba(255, 255, 255, 0.1));\r\n      --lux-about-card-bg: var(--bg-submenu, #2a2a2a);\r\n    }\r\n\r\n    .lux-about-hero {\r\n      background: var(--lux-about-bg);\r\n      color: var(--lux-about-text-primary);\r\n      font-family: system-ui, -apple-system, 'Tahoma', sans-serif;\r\n      direction: rtl;\r\n      transition: background 0.2s ease, color 0.2s ease;\r\n    }\r\n    .lux-container {\r\n      max-width: 1280px;\r\n      margin: 0 auto;\r\n      padding: 0 24px;\r\n    }\r\n\r\n    \/* ===== Hero Banner without top\/bottom padding ===== *\/\r\n    .about-hero-banner {\r\n      position: relative;\r\n      background: var(--lux-about-bg);\r\n      border-radius: 32px;\r\n      margin: 0; \/* removed top\/bottom margin *\/\r\n      padding: 0 40px; \/* only horizontal padding *\/\r\n      overflow: hidden;\r\n      min-height: 200px; \/* reduced minimum height *\/\r\n      display: flex;\r\n      align-items: center;\r\n      justify-content: center;\r\n      text-align: center;\r\n      box-shadow: 0 25px 45px -12px rgba(0,0,0,0.25);\r\n    }\r\n    .about-hero-banner .hero-content {\r\n      position: relative;\r\n      z-index: 2;\r\n      max-width: 750px;\r\n      padding: 40px 0; \/* inner spacing for aesthetics *\/\r\n    }\r\n    .about-hero-banner h1 {\r\n      font-size: 3.2rem;\r\n      font-weight: 800;\r\n      color: var(--lux-about-text-primary);\r\n      margin-bottom: 16px;\r\n      text-shadow: none;\r\n    }\r\n    .about-hero-banner h1 span {\r\n      color: var(--lux-about-accent);\r\n      border-bottom: 4px solid var(--lux-about-accent);\r\n      padding-bottom: 8px;\r\n      display: inline-block;\r\n    }\r\n    .about-hero-banner .hero-sub {\r\n      font-size: 1.2rem;\r\n      color: var(--lux-about-text-secondary);\r\n      margin-bottom: 12px;\r\n    }\r\n    .about-hero-banner .hero-slogan {\r\n      font-size: 1.4rem;\r\n      font-weight: 500;\r\n      color: var(--lux-about-accent);\r\n      letter-spacing: 2px;\r\n    }\r\n\r\n    @media (max-width: 768px) {\r\n      .about-hero-banner {\r\n        padding: 0 24px;\r\n        border-radius: 24px;\r\n        min-height: 160px;\r\n      }\r\n      .about-hero-banner .hero-content {\r\n        padding: 30px 0;\r\n      }\r\n      .about-hero-banner h1 {\r\n        font-size: 2.2rem;\r\n      }\r\n      .about-hero-banner .hero-sub {\r\n        font-size: 1rem;\r\n      }\r\n      .about-hero-banner .hero-slogan {\r\n        font-size: 1.1rem;\r\n      }\r\n    }\r\n\r\n    @media (max-width: 576px) {\r\n      .about-hero-banner {\r\n        padding: 0 18px;\r\n        border-radius: 20px;\r\n        min-height: 120px;\r\n      }\r\n      .about-hero-banner .hero-content {\r\n        padding: 20px 0;\r\n      }\r\n      .about-hero-banner h1 {\r\n        font-size: 1.7rem;\r\n      }\r\n      .about-hero-banner .hero-sub {\r\n        font-size: 0.9rem;\r\n      }\r\n    }\r\n  <\/style>\r\n  <div class=\"lux-container\">\r\n    <div class=\"about-hero-banner\">\r\n      <div class=\"hero-content\">\r\n        <h1><span>About<\/span> Lux Home<\/h1>\r\n        <div class=\"hero-sub\">Lux Home Group, inheritor of 25 years of experience in the tile and ceramic industry<\/div>\r\n        <div class=\"hero-slogan\">Beauty is in the details<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13cc128 e-con-full e-flex e-con e-parent\" data-id=\"13cc128\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a690 elementor-widget elementor-widget-html\" data-id=\"388a690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"lux-about-story\">\r\n      <style>\r\n        \/* ===== Variables consistent with the entire site ===== *\/\r\n        :root {\r\n          --lux-about-text-primary: #1d1b1a;\r\n          --lux-about-text-secondary: #3e3e4a;\r\n          --lux-about-bg: transparent;\r\n          --lux-about-accent: #d8bd84;\r\n          --lux-about-border: rgba(29, 27, 26, 0.08);\r\n        }\r\n        body.dark-mode {\r\n          --lux-about-text-primary: #ffffff;\r\n          --lux-about-text-secondary: #e0e0e0;\r\n          --lux-about-accent: #d8bd84;\r\n          --lux-about-border: rgba(255,255,255,0.1);\r\n        }\r\n    \r\n        .lux-about-story {\r\n          background: var(--lux-about-bg);\r\n          color: var(--lux-about-text-primary);\r\n          font-family: system-ui, -apple-system, 'Tahoma', sans-serif;\r\n          direction: rtl;\r\n          padding: 20px 0 40px;\r\n        }\r\n    \r\n        \/* ===== Vertical layout (single column) ===== *\/\r\n        .story-wrapper {\r\n          max-width: 900px;\r\n          margin: 0 auto;\r\n        }\r\n    \r\n        .story-content h2 {\r\n          font-size: 2rem;\r\n          font-weight: 700;\r\n          margin-bottom: 20px;\r\n          position: relative;\r\n          display: inline-block;\r\n          color: var(--lux-about-text-primary);\r\n        }\r\n        .story-content h2:after {\r\n          content: '';\r\n          position: absolute;\r\n          bottom: -10px;\r\n          right: 0;\r\n          width: 70px;\r\n          height: 3px;\r\n          background: var(--lux-about-accent);\r\n        }\r\n    \r\n        .story-image {\r\n          margin: 25px 0 30px;\r\n        }\r\n        .story-image img {\r\n          width: 100%;\r\n          border-radius: 24px;\r\n          box-shadow: 0 20px 25px -12px rgba(0,0,0,0.2);\r\n          transition: transform 0.3s ease;\r\n          border: 1px solid var(--lux-about-border);\r\n          object-fit: cover;\r\n          aspect-ratio: 6 \/ 4;\r\n          display: block;\r\n        }\r\n        .story-image img:hover {\r\n          transform: scale(1.01);\r\n        }\r\n    \r\n        .story-content p {\r\n          margin-top: 20px;\r\n          color: var(--lux-about-text-secondary);\r\n          line-height: 2;\r\n          text-align: justify;\r\n        }\r\n    \r\n        \/* ===== Updated statistics ===== *\/\r\n        .story-stats {\r\n          display: flex;\r\n          flex-wrap: wrap;\r\n          gap: 30px;\r\n          margin-top: 35px;\r\n          justify-content: center;\r\n        }\r\n        .stat-item-mini {\r\n          text-align: center;\r\n          min-width: 120px;\r\n        }\r\n        .stat-item-mini h4 {\r\n          font-size: 1.8rem;\r\n          font-weight: 800;\r\n          color: var(--lux-about-accent);\r\n          margin-bottom: 4px;\r\n        }\r\n        .stat-item-mini span {\r\n          color: var(--lux-about-text-secondary);\r\n          font-size: 0.95rem;\r\n          display: block;\r\n        }\r\n    \r\n        \/* ===== Mission and Vision headings ===== *\/\r\n        .mission-vision {\r\n          margin-top: 40px;\r\n        }\r\n        .mission-vision h3 {\r\n          font-size: 1.5rem;\r\n          font-weight: 700;\r\n          color: var(--lux-about-accent);\r\n          margin: 30px 0 12px;\r\n          position: relative;\r\n          padding-right: 18px;\r\n        }\r\n        .mission-vision h3:before {\r\n          content: '';\r\n          position: absolute;\r\n          right: 0;\r\n          top: 0;\r\n          bottom: 0;\r\n          width: 4px;\r\n          background: var(--lux-about-accent);\r\n          border-radius: 4px;\r\n        }\r\n        .mission-vision p {\r\n          margin-top: 12px;\r\n          color: var(--lux-about-text-secondary);\r\n          line-height: 2;\r\n          text-align: justify;\r\n        }\r\n    \r\n        \/* ===== Responsive ===== *\/\r\n        @media (max-width: 992px) {\r\n          .story-content h2 {\r\n            font-size: 1.8rem;\r\n          }\r\n        }\r\n    \r\n        @media (max-width: 576px) {\r\n          .story-content h2 {\r\n            font-size: 1.5rem;\r\n            text-align: center;\r\n            display: block;\r\n          }\r\n          .story-content h2:after {\r\n            right: 50%;\r\n            transform: translateX(50%);\r\n            width: 70px;\r\n          }\r\n          .story-stats {\r\n            gap: 16px;\r\n            justify-content: center;\r\n          }\r\n          .stat-item-mini {\r\n            min-width: 80px;\r\n          }\r\n          .stat-item-mini h4 {\r\n            font-size: 1.3rem;\r\n          }\r\n          .stat-item-mini span {\r\n            font-size: 0.8rem;\r\n          }\r\n          .story-image img {\r\n            aspect-ratio: 4 \/ 3;\r\n          }\r\n          .mission-vision h3 {\r\n            font-size: 1.2rem;\r\n            margin: 20px 0 10px;\r\n          }\r\n          .story-content p {\r\n            font-size: 0.95rem;\r\n            line-height: 1.8;\r\n          }\r\n        }\r\n    \r\n        @media (max-width: 400px) {\r\n          .story-stats {\r\n            gap: 12px;\r\n          }\r\n          .stat-item-mini {\r\n            min-width: 60px;\r\n          }\r\n          .stat-item-mini h4 {\r\n            font-size: 1.1rem;\r\n          }\r\n          .stat-item-mini span {\r\n            font-size: 0.7rem;\r\n          }\r\n        }\r\n      <\/style>\r\n    \r\n      <div class=\"lux-container\">\r\n        <div class=\"story-wrapper\">\r\n          <div class=\"story-content\">\r\n            <h2>Brand Story<\/h2>\r\n    \r\n            <!-- Image below the title -->\r\n            <div class=\"story-image\">\r\n              <img decoding=\"async\" src=\"https:\/\/choobdaniel.ir\/wp-content\/uploads\/2026\/06\/enrique-light-60x120matt-14041129-pro-011-sec3-final@0.5x-scaled.webp\" alt=\"Enrique Design \u2013 Lux Home Tile and Ceramic\">\r\n            <\/div>\r\n    \r\n            <!-- First paragraph: general introduction -->\r\n            <p>Lux Home Group is a well\u2011established brand in the country's tile and ceramic industry, with 25 years of experience in designing, producing, and distributing various products in slab and semi\u2011slab sizes, including nano\u2011polished and matte ceramics in dimensions of 160\u00d780, 120\u00d7120, 100\u00d7100, 60\u00d7120, 30\u00d790, 80\u00d780, 60\u00d760, 30\u00d730, and other common sizes. With over 100 agencies in the Iranian market and 15 agencies and showrooms in northern Iraq, the group is proud to enter the GCC market in 2026 with a base in Oman.<\/p>\r\n    \r\n            <!-- Second paragraph: approach and distinction -->\r\n            <p>Lux Home is the inheritor of years of experience, expertise, and deep technical knowledge built through prior activities in this industry. With a completely fresh perspective and an approach based on innovation, creativity, responsibility, and a thorough understanding of customer needs, and relying on technology, expertise, commitment, and environmental considerations, this brand designs and produces products aligned with today's requirements. What sets this brand apart from others is the intelligent fusion of valuable past experiences with a forward\u2011looking and creative vision.<\/p>\r\n    \r\n            <!-- Third paragraph: design team -->\r\n            <p>Product design at Lux Home is carried out by a team of professional and creative designers who draw inspiration from the latest global trends and modern architecture. Having spent years in the heart of this industry and experienced its challenges up close, they are now determined to create products that exceed market expectations \u2013 products that are not just tiles or ceramics, but a narrative of authenticity, modernity, infinite precision, and attention to detail.<\/p>\r\n    \r\n            <!-- Fourth paragraph: technology and quality -->\r\n            <p>Every piece of Lux Home\u2019s production is the result of research, precise design, and the application of advanced technologies from Italy and Spain, manufactured in a state\u2011of\u2011the\u2011art factory. With a deep understanding of diverse tastes and market needs, the brand offers a wide range of designs from classic to modern, catering to every taste and every space. Lux Home is here to gift you a fresh experience of beauty and durability for your homes, offices, and commercial spaces.<\/p>\r\n    \r\n            <!-- Fifth paragraph: quality control -->\r\n            <p>Lux Home takes pride in the high quality of its products. All products are manufactured under the strict supervision of quality control experts and in compliance with national and international standards. Quality, durability, resistance to abrasion, low water absorption, and dimensional uniformity are among the technical features of Lux Home products.<\/p>\r\n    \r\n            <!-- Sixth paragraph: principles and commitment -->\r\n            <p>Commitment to quality, innovation in design, and attention to customer needs are the three fundamental principles on which Lux Home operates. The driving force of this brand looks to the future with the aim of continuously improving the quality and variety of its products, creating a luxurious and magnificent definition of living spaces with dynamism and longevity through attention to every detail.<\/p>\r\n    \r\n            <!-- Key statistics -->\r\n            <div class=\"story-stats\">\r\n              <div class=\"stat-item-mini\"><h4>\u06f2\u06f5 years<\/h4><span>Experience<\/span><\/div>\r\n              <div class=\"stat-item-mini\"><h4>\u06f1\u06f0\u06f0+<\/h4><span>Agencies in Iran<\/span><\/div>\r\n              <div class=\"stat-item-mini\"><h4>\u06f1\u06f5<\/h4><span>Showrooms in Iraq<\/span><\/div>\r\n              <div class=\"stat-item-mini\"><h4>GCC<\/h4><span>Market presence<\/span><\/div>\r\n            <\/div>\r\n    \r\n            <!-- Mission and Vision section -->\r\n            <div class=\"mission-vision\">\r\n              <h3>Mission Statement<\/h3>\r\n              <p>Lux Home Group has been established with the goal of elevating the standards of beauty and quality in Iran's tile and ceramic industry. Our mission is to meet the diverse needs of the market through the design, development, and presentation of innovative, high\u2011quality products crafted with modern technologies and up\u2011to\u2011date global standards.<\/p>\r\n    \r\n              <h3>Vision<\/h3>\r\n              <p>To become one of the leading tile and ceramic brands in design, quality, and innovation by the year 2031, and to establish an effective presence in regional markets.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b64e10c e-con-full e-flex e-con e-parent\" data-id=\"b64e10c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a67a1d elementor-widget elementor-widget-html\" data-id=\"7a67a1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"lux-about-values\">\r\n  <link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.0.0-beta3\/css\/all.min.css\">\r\n  <style>\r\n    \/* ===== Variables consistent with the entire site ===== *\/\r\n    :root {\r\n      --lux-val-text-primary: #1d1b1a;\r\n      --lux-val-text-secondary: #3e3e4a;\r\n      --lux-val-bg: transparent;\r\n      --lux-val-accent: #d8bd84;\r\n      --lux-val-border: rgba(29, 27, 26, 0.08);\r\n      --lux-val-card-bg: #ffffff;\r\n    }\r\n    body.dark-mode {\r\n      --lux-val-text-primary: #ffffff;\r\n      --lux-val-text-secondary: #e0e0e0;\r\n      --lux-val-accent: #d8bd84;\r\n      --lux-val-border: rgba(255, 255, 255, 0.1);\r\n      --lux-val-card-bg: #2a2a2a;\r\n    }\r\n\r\n    .lux-about-values {\r\n      background: var(--lux-val-bg);\r\n      color: var(--lux-val-text-primary);\r\n      font-family: system-ui, -apple-system, 'Tahoma', sans-serif;\r\n      direction: rtl;\r\n      padding: 30px 0 50px;\r\n    }\r\n    .lux-val-container {\r\n      max-width: 1280px;\r\n      margin: 0 auto;\r\n      padding: 0 24px;\r\n    }\r\n\r\n    \/* ===== Section title ===== *\/\r\n    .val-section-title {\r\n      text-align: center;\r\n      margin-bottom: 40px;\r\n    }\r\n    .val-section-title h2 {\r\n      font-size: 2.4rem;\r\n      font-weight: 800;\r\n      color: var(--lux-val-text-primary);\r\n      position: relative;\r\n      display: inline-block;\r\n    }\r\n    .val-section-title h2 span {\r\n      color: var(--lux-val-accent);\r\n      border-bottom: 4px solid var(--lux-val-accent);\r\n      padding-bottom: 8px;\r\n      display: inline-block;\r\n    }\r\n\r\n    \/* ===== Core values card (single card) ===== *\/\r\n    .values-card {\r\n      background: var(--lux-val-card-bg);\r\n      padding: 45px 50px;\r\n      border-radius: 28px;\r\n      border-right: 5px solid var(--lux-val-accent);\r\n      box-shadow: 0 6px 18px rgba(0,0,0,0.04);\r\n      transition: transform 0.2s, box-shadow 0.2s;\r\n    }\r\n    .values-card:hover {\r\n      transform: translateY(-5px);\r\n      box-shadow: 0 20px 35px -12px rgba(0,0,0,0.1);\r\n    }\r\n\r\n    .values-card .value-item {\r\n      display: flex;\r\n      align-items: flex-start;\r\n      gap: 16px;\r\n      padding: 16px 0;\r\n      border-bottom: 1px solid var(--lux-val-border);\r\n    }\r\n    .values-card .value-item:last-child {\r\n      border-bottom: none;\r\n    }\r\n\r\n    .values-card .value-item i {\r\n      font-size: 1.8rem;\r\n      color: var(--lux-val-accent);\r\n      min-width: 2.2rem;\r\n      margin-top: 4px;\r\n    }\r\n\r\n    .values-card .value-item .value-content {\r\n      flex: 1;\r\n    }\r\n\r\n    .values-card .value-item .value-content h4 {\r\n      font-size: 1.2rem;\r\n      font-weight: 700;\r\n      color: var(--lux-val-text-primary);\r\n      margin-bottom: 4px;\r\n    }\r\n\r\n    .values-card .value-item .value-content p {\r\n      color: var(--lux-val-text-secondary);\r\n      font-size: 0.95rem;\r\n      line-height: 1.7;\r\n      margin: 0;\r\n    }\r\n\r\n    \/* ===== Responsive ===== *\/\r\n    @media (max-width: 768px) {\r\n      .values-card {\r\n        padding: 30px 28px;\r\n      }\r\n      .val-section-title h2 {\r\n        font-size: 2rem;\r\n      }\r\n    }\r\n\r\n    @media (max-width: 576px) {\r\n      .lux-about-values {\r\n        padding: 20px 0 30px;\r\n      }\r\n      .lux-val-container {\r\n        padding: 0 16px;\r\n      }\r\n      .val-section-title {\r\n        margin-bottom: 28px;\r\n      }\r\n      .val-section-title h2 {\r\n        font-size: 1.6rem;\r\n      }\r\n      .values-card {\r\n        padding: 22px 18px;\r\n        border-radius: 20px;\r\n      }\r\n      .values-card .value-item {\r\n        padding: 14px 0;\r\n        gap: 12px;\r\n      }\r\n      .values-card .value-item i {\r\n        font-size: 1.4rem;\r\n        min-width: 1.8rem;\r\n        margin-top: 2px;\r\n      }\r\n      .values-card .value-item .value-content h4 {\r\n        font-size: 1rem;\r\n      }\r\n      .values-card .value-item .value-content p {\r\n        font-size: 0.85rem;\r\n        line-height: 1.5;\r\n      }\r\n    }\r\n\r\n    @media (max-width: 400px) {\r\n      .values-card {\r\n        padding: 18px 14px;\r\n        border-radius: 16px;\r\n      }\r\n      .values-card .value-item {\r\n        padding: 12px 0;\r\n        gap: 10px;\r\n      }\r\n      .values-card .value-item i {\r\n        font-size: 1.2rem;\r\n        min-width: 1.5rem;\r\n      }\r\n      .values-card .value-item .value-content h4 {\r\n        font-size: 0.9rem;\r\n      }\r\n      .values-card .value-item .value-content p {\r\n        font-size: 0.8rem;\r\n      }\r\n      .val-section-title h2 {\r\n        font-size: 1.4rem;\r\n      }\r\n    }\r\n  <\/style>\r\n\r\n  <div class=\"lux-val-container\">\r\n    <!-- Section Title -->\r\n    <div class=\"val-section-title\">\r\n      <h2><span>Core<\/span> Values<\/h2>\r\n    <\/div>\r\n\r\n    <!-- Core Values Card (single card) -->\r\n    <div class=\"values-card\">\r\n      <!-- Item 1: Elegance -->\r\n      <div class=\"value-item\">\r\n        <i class=\"fas fa-feather-alt\"><\/i>\r\n        <div class=\"value-content\">\r\n          <h4>Elegance<\/h4>\r\n          <p>Simplicity with grandeur; every product should convey a sense of luxury while remaining simple.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <!-- Item 2: Quality -->\r\n      <div class=\"value-item\">\r\n        <i class=\"fas fa-gem\"><\/i>\r\n        <div class=\"value-content\">\r\n          <h4>Quality<\/h4>\r\n          <p>Using the finest materials and highest production standards, leveraging advanced technologies.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <!-- Item 3: Innovation -->\r\n      <div class=\"value-item\">\r\n        <i class=\"fas fa-lightbulb\"><\/i>\r\n        <div class=\"value-content\">\r\n          <h4>Innovation<\/h4>\r\n          <p>Deep understanding of needs, continuous improvement and development, and utilization of modern technologies.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <!-- Item 4: Trust -->\r\n      <div class=\"value-item\">\r\n        <i class=\"fas fa-handshake\"><\/i>\r\n        <div class=\"value-content\">\r\n          <h4>Trust<\/h4>\r\n          <p>Full transparency with customers, authenticity of products, quality guarantee, and after\u2011sales service.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <!-- Item 5: Commitment and Sustainability -->\r\n      <div class=\"value-item\">\r\n        <i class=\"fas fa-leaf\"><\/i>\r\n        <div class=\"value-content\">\r\n          <h4>Commitment and Sustainability<\/h4>\r\n          <p>Responsibility towards society and the environment.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22459f0 e-con-full e-flex e-con e-parent\" data-id=\"22459f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd1afe elementor-widget elementor-widget-html\" data-id=\"7fd1afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"lux-about-advantages\">\r\n  <link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.0.0-beta3\/css\/all.min.css\">\r\n  <style>\r\n    \/* ===== Variables consistent with the entire site ===== *\/\r\n    :root {\r\n      --lux-adv-text-primary: #1d1b1a;\r\n      --lux-adv-text-secondary: #3e3e4a;\r\n      --lux-adv-bg: transparent;\r\n      --lux-adv-accent: #d8bd84;\r\n      --lux-adv-border: rgba(29, 27, 26, 0.08);\r\n      --lux-adv-card-bg: #ffffff;\r\n    }\r\n    body.dark-mode {\r\n      --lux-adv-text-primary: #ffffff;\r\n      --lux-adv-text-secondary: #e0e0e0;\r\n      --lux-adv-accent: #d8bd84;\r\n      --lux-adv-border: rgba(255, 255, 255, 0.1);\r\n      --lux-adv-card-bg: #2a2a2a;\r\n    }\r\n\r\n    .lux-about-advantages {\r\n      background: var(--lux-adv-bg);\r\n      color: var(--lux-adv-text-primary);\r\n      font-family: system-ui, -apple-system, 'Tahoma', sans-serif;\r\n      direction: rtl;\r\n      padding: 30px 0 50px;\r\n    }\r\n    .lux-adv-container {\r\n      max-width: 1280px;\r\n      margin: 0 auto;\r\n      padding: 0 24px;\r\n    }\r\n\r\n    \/* ===== Section title ===== *\/\r\n    .adv-section-title {\r\n      text-align: center;\r\n      margin-bottom: 40px;\r\n    }\r\n    .adv-section-title h2 {\r\n      font-size: 2.4rem;\r\n      font-weight: 800;\r\n      color: var(--lux-adv-text-primary);\r\n      position: relative;\r\n      display: inline-block;\r\n    }\r\n    .adv-section-title h2 span {\r\n      color: var(--lux-adv-accent);\r\n      border-bottom: 4px solid var(--lux-adv-accent);\r\n      padding-bottom: 8px;\r\n      display: inline-block;\r\n    }\r\n\r\n    \/* ===== Competitive advantages grid (4 boxes) ===== *\/\r\n    .advantages-grid {\r\n      display: grid;\r\n      grid-template-columns: repeat(4, 1fr);\r\n      gap: 28px;\r\n    }\r\n    .advantages-grid .adv-item {\r\n      background: var(--lux-adv-card-bg);\r\n      padding: 32px 22px 28px;\r\n      border-radius: 28px;\r\n      text-align: center;\r\n      border: 1px solid var(--lux-adv-border);\r\n      transition: all 0.3s ease;\r\n      box-shadow: 0 6px 18px rgba(0,0,0,0.04);\r\n      cursor: default;\r\n    }\r\n    .advantages-grid .adv-item:hover {\r\n      transform: translateY(-8px);\r\n      border-color: var(--lux-adv-accent);\r\n      box-shadow: 0 20px 40px -12px rgba(0,0,0,0.12);\r\n    }\r\n    .advantages-grid .adv-item i {\r\n      font-size: 2.8rem;\r\n      color: var(--lux-adv-accent);\r\n      margin-bottom: 16px;\r\n      display: block;\r\n      transition: transform 0.3s ease;\r\n    }\r\n    .advantages-grid .adv-item:hover i {\r\n      transform: scale(1.1);\r\n    }\r\n    .advantages-grid .adv-item h4 {\r\n      font-size: 1.3rem;\r\n      font-weight: 700;\r\n      margin-bottom: 10px;\r\n      color: var(--lux-adv-text-primary);\r\n    }\r\n    .advantages-grid .adv-item p {\r\n      color: var(--lux-adv-text-secondary);\r\n      font-size: 0.95rem;\r\n      line-height: 1.7;\r\n      margin: 0;\r\n    }\r\n\r\n    \/* ===== Responsive ===== *\/\r\n    @media (max-width: 992px) {\r\n      .advantages-grid {\r\n        grid-template-columns: repeat(2, 1fr);\r\n        gap: 24px;\r\n      }\r\n      .adv-section-title h2 {\r\n        font-size: 2rem;\r\n      }\r\n    }\r\n\r\n    @media (max-width: 576px) {\r\n      .lux-about-advantages {\r\n        padding: 20px 0 30px;\r\n      }\r\n      .lux-adv-container {\r\n        padding: 0 16px;\r\n      }\r\n      .adv-section-title {\r\n        margin-bottom: 28px;\r\n      }\r\n      .adv-section-title h2 {\r\n        font-size: 1.6rem;\r\n      }\r\n      .advantages-grid {\r\n        grid-template-columns: 1fr 1fr;\r\n        gap: 16px;\r\n      }\r\n      .advantages-grid .adv-item {\r\n        padding: 20px 14px 18px;\r\n        border-radius: 20px;\r\n      }\r\n      .advantages-grid .adv-item i {\r\n        font-size: 2rem;\r\n        margin-bottom: 10px;\r\n      }\r\n      .advantages-grid .adv-item h4 {\r\n        font-size: 1rem;\r\n        margin-bottom: 6px;\r\n      }\r\n      .advantages-grid .adv-item p {\r\n        font-size: 0.8rem;\r\n        line-height: 1.5;\r\n      }\r\n    }\r\n\r\n    @media (max-width: 400px) {\r\n      .advantages-grid {\r\n        grid-template-columns: 1fr 1fr;\r\n        gap: 12px;\r\n      }\r\n      .advantages-grid .adv-item {\r\n        padding: 16px 10px 14px;\r\n        border-radius: 16px;\r\n      }\r\n      .advantages-grid .adv-item i {\r\n        font-size: 1.6rem;\r\n        margin-bottom: 8px;\r\n      }\r\n      .advantages-grid .adv-item h4 {\r\n        font-size: 0.9rem;\r\n      }\r\n      .advantages-grid .adv-item p {\r\n        font-size: 0.7rem;\r\n      }\r\n      .adv-section-title h2 {\r\n        font-size: 1.4rem;\r\n      }\r\n    }\r\n  <\/style>\r\n\r\n  <div class=\"lux-adv-container\">\r\n    <!-- Section title -->\r\n    <div class=\"adv-section-title\">\r\n      <h2><span>Competitive<\/span> Advantages<\/h2>\r\n    <\/div>\r\n\r\n    <!-- 4 advantage boxes with updated content -->\r\n    <div class=\"advantages-grid\">\r\n      <div class=\"adv-item\">\r\n        <i class=\"fas fa-handshake\"><\/i>\r\n        <h4>Fusion of Experience and Freshness<\/h4>\r\n        <p>A brand backed by years of expertise in the tile and ceramic industry<\/p>\r\n      <\/div>\r\n      <div class=\"adv-item\">\r\n        <i class=\"fas fa-palette\"><\/i>\r\n        <h4>Exclusive Design<\/h4>\r\n        <p>Beautiful products with a unique visual identity<\/p>\r\n      <\/div>\r\n      <div class=\"adv-item\">\r\n        <i class=\"fas fa-globe-americas\"><\/i>\r\n        <h4>Global Quality<\/h4>\r\n        <p>Compliant with international standards<\/p>\r\n      <\/div>\r\n      <div class=\"adv-item\">\r\n        <i class=\"fas fa-th-large\"><\/i>\r\n        <h4>Product Variety<\/h4>\r\n        <p>Catering to a wide range of needs and tastes<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Lux Home Lux Home Group, inheritor of 25 years of experience in the tile and ceramic industry Beauty is in the details Brand Story Lux Home Group is a well\u2011established brand in the country&#8217;s tile and ceramic industry, with 25 years of experience in designing, producing, and distributing various products in slab and semi\u2011slab [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-471","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/choobdaniel.ir\/en\/wp-json\/wp\/v2\/pages\/471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/choobdaniel.ir\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/choobdaniel.ir\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/choobdaniel.ir\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/choobdaniel.ir\/en\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":2,"href":"https:\/\/choobdaniel.ir\/en\/wp-json\/wp\/v2\/pages\/471\/revisions"}],"predecessor-version":[{"id":3145,"href":"https:\/\/choobdaniel.ir\/en\/wp-json\/wp\/v2\/pages\/471\/revisions\/3145"}],"wp:attachment":[{"href":"https:\/\/choobdaniel.ir\/en\/wp-json\/wp\/v2\/media?parent=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}